Complete Re-design for a Pioneering Healthcare Solutions Provider
Discover how HURC teamed up with Flowspark to elevate their brand and redesign their website—creating a modern, cohesive presence that reflects their bold ambitions
About Company:
HURC helps healthcare providers focus on patient care by handling complex administrative tasks like utilization review and clinical revenue cycle management. Their on-site, people-driven approach streamlines operations, improves financial performance, and bridges the gap between payers and providers.
Services Flowspark Provided
HURC partnered with a Flowspark to spearhead a complete brand transformation—covering rebranding, product design, graphics, and animations to match their ambitious goals.
Our Approach: Redesigning and Developing HURC’s Website
HURC needed a website that reflected their healthcare expertise—professional, approachable, and built to grow with them. We created a clean, modern design with a fresh visual identity, integrated purposeful animations for an engaging user experience, and ensured the build could scale over time. The result is a site that conveys trust, showcases their services clearly, and resonates with both healthcare providers and decision-makers.
How We Designed: HURC’s Digital Experience
Healthcare operations can be complex, so we designed HURC’s digital experience to make their services clear and easy to navigate. The site structure guides visitors through their offerings—like utilization review and clinical revenue cycle management—without overwhelming them. Clear service overviews, intuitive navigation, and purposeful visuals help decision-makers quickly understand HURC’s value. The result is a platform that feels approachable, builds trust, and makes it effortless for healthcare providers to take the next step.
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Our Visual Approach: Animation & Graphics
For HURC, we blended real-life photography with clean vector illustrations to create a professional yet approachable visual identity. Each graphic was designed to spotlight their core services—spanning utilization review, clinical revenue cycle management, and other healthcare solutions—while keeping information clear and engaging. From tools to applications, every visual element was crafted to communicate HURC’s value with clarity and impact.
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